We test and prove the success of micro-franchises before we ask a financially vulnerable family to become one of our operators. During development, we identify the products, equipment and training required for success.
A financially vulnerable family can’t afford the risk of an untested business idea. Therefore, we rigorously test our micro-franchises – with real customers – to see if there is enough demand to provide a reliable income. We make sure the equipment and training we develop prepares them for the obstacles and opportunities. We also evaluate warehousing and delivery so we know how many micro-franchises we need to start covering those costs.
We rely on the expertise of our founder, Beth Meadows. As a successful franchisor, she knows what is required in our design and testing. Other advisors and experts provide technical and local market knowledge to ensure new micro-franchise will deliver on our goals.